— Projects —
Eighteen engagements across six services. Each one started somewhere measurable and ended somewhere better. Pick a service to read the studies.
— I. Ads Campaign — Projects & Case Studies —
A Dubai luxury skincare brand with strong products but a ROAS of 1.1x, no creative testing framework, and six months of wasted spend. Campaign architecture was flat, audiences were stacked, retargeting didn't exist. We rebuilt everything.
ROAS Achieved
4.8x
was 1.1x → 336% improvement
Cost Per Lead
−81%
AED 38 final CPL (was AED 180)
Revenue in 90 Days
AED 180K
on AED 37,500 managed spend
The Approach
Strategy
Rebuilt into true full-funnel: awareness → consideration → conversion. 7 custom audiences, 3 LALs, 4 messaging angles tested simultaneously across all placements.
Execution
Week 1: killed underperformers. Week 2: launched 18 new creatives. Weeks 3–4: A/B test winners scaled. Month 3: best ad set delivering 14x ROI on spend.
Outcome
Retargeting reduced cart abandonment 60%. Creative framework became their internal playbook. Client launched 2 new SKUs into the same architecture within 6 months.
“We'd burned through AED 40,000 before Infinito. In 90 days with the same budget structure, we 15x'd our return. The creative framework alone changed how we think about advertising.”
— Founder, Luxury Skincare Brand · Dubai
CPL
AED 450 → AED 85
Qualified leads
47 in 30 days
A Dubai property developer running high-volume ads with a CPL of AED 450 and zero lead qualification. Sales team spending 80% of time on dead leads.
ROAS
8.4x
Revenue
AED 336K
Executive coach selling an AED 12,000 programme via word-of-mouth exclusively. No digital advertising history. Needed cold traffic to convert at premium price.
