Client — AÏZA Beauty · Luxury Skincare · Dubai, UAE
From 1.1x ROASto AED 180K.90 Days. Same Budget Structure.
How Infinito Marketer rebuilt AÏZA Beauty's paid acquisition engine — taking a brand that had burned AED 40,000 at break-even ROAS and turning the same spend discipline into AED 180,000 in revenue within 90 days, a 4.8x return on ad spend.
ROAS
4.8x
was 1.1x at campaign start
Revenue Generated
AED 180K
in 90 days · same budget
Cost Per Lead
−81%
reduction from baseline
Spend Recovered
15x
return vs prior burn
— 01 · The Situation —
A fast-growing luxury skincare brand. AED 40,000 burned. A 1.1x return that barely covered spend.
AÏZA Beauty launched in May 2025 with a distinctive positioning: luxury skincare rooted in regional ingredients — dates, sukkar, pomegranate, Qahwa — reformulated for a premium DTC audience. The brand had momentum: $2M ARR within three months of launch and $3M in funding from Peak XV's Surge programme. But paid acquisition was not keeping pace with the brand's potential.
AED 40,000 had been spent on Meta and Google campaigns with a 1.1x ROAS — essentially break-even after accounting for product cost and fulfilment. The campaigns were running, the brand had product-market fit, but the paid media architecture wasn't converting interest into profitable acquisition.
“We'd burned through AED 40,000 before Infinito. In 90 days with the same budget structure, we 15x'd our return.”
— Shubham Poddar · Founder, AÏZA Beauty
— 02 · The Approach —
Rebuild the funnel architecture, not just the creative. Restructure targeting around proven buyer signals, not broad demographics.
Creative Restructure
UGC-style product demos replaced static product shots. Ingredient storytelling (date extract, pomegranate, Qahwa) led every ad — leveraging the brand's most distinctive asset. Hook-driven video ads tested across 6 angles in week 1.
Audience Restructure
Lookalike audiences built from highest-LTV existing customers, not broad interest targeting. Retargeting sequences for cart abandoners and product-page visitors with urgency-driven creative. Geographic focus narrowed to highest-intent GCC zip codes.
Funnel Restructure
Landing pages redesigned per product line with social proof and ingredient education above the fold. Bundle offers introduced at checkout to lift AOV. Email capture optimised with a first-purchase discount sequence.
Budget Discipline
Same AED 40K-equivalent monthly structure maintained — proving the gain was efficiency, not spend increase. Daily budget reallocation toward winning ad sets based on real-time ROAS tracking.
— 03 · The Results —
ROAS
4.8x
was 1.1x · same budget structure
90-Day Revenue
AED 180K
direct attributed paid revenue
CPL Reduction
−81%
cost per lead vs baseline
Return Multiple
15x
vs prior break-even spend
— Client Testimonial —
★ ★ ★ ★ ★
“We'd burned through AED 40,000 before Infinito. In 90 days with the same budget structure, we 15x'd our return.”
Shubham Poddar
Founder · AÏZA Beauty · Dubai, UAE