Client — Zeta Yarwood · Executive Coach · Dubai, UAE
340% TrafficIncrease.Conversion 0.8% → 4.2%. Built in 7 Weeks.
How Infinito Marketer rebuilt a Dubai executive coach's 2019 WordPress site from architecture to performance — replacing declining organic traffic with +340% growth, conversion rate from 0.8% to 4.2%, and turning the website from a marketing liability into the primary lead source within 60 days.
Organic Traffic
+340%
within 60 days of launch
Conversion Rate
4.2%
was 0.8% · +425% improvement
Page-1 Rankings
6
target keywords · 8 weeks
Build Timeline
7 weeks
strategy to live launch
— 01 · The Situation —
A respected executive coach. Exceptional client outcomes. A website that was actively harming the business.
Zeta Yarwood is a respected executive coach working with C-suite and senior management across the UAE and broader GCC. Her client outcomes are exceptional. But her website was from 2019, built on a generic WordPress theme, with no SEO structure and declining organic traffic.
Less than 200 organic visitors per month. 0.8% conversion rate (industry standard is 2–3%). Zeta was converting leads exclusively via Instagram DM — people who found her through personal networks, not through the website. The site was a liability that said "I'm not serious about my business" to every prospect who landed on it.
Zero SEO architecture, no audience segmentation, generic copy, slow page speed, no conversion-focused design. A website that existed because websites exist — not one designed to convert.
“I don't know what they did but leads started pouring in. Since then I've never waited for leads to come and the website isn't just there for name sake.”
— Zeta Yarwood · Executive Coach, Dubai
— 02 · The Approach —
Rebuild from architecture up: distinct audience segments, keyword-targeted pages, conversion-focused design, performance-optimised build.
Three Audience Entry Points
C-suite performance, emerging leaders, and leadership transitions — each with its own landing page, keyword cluster, and CTA. No more generic coaching copy. Each audience meets a page written for them.
Next.js + Sanity CMS
WordPress retired. Next.js on Vercel for performance edge, Sanity CMS for headless blog publishing, schema.org structured data, GA4 + Hotjar instrumentation. Core Web Vitals: LCP 1.1s, FID 65ms, CLS 0.04.
Conversion-Engineered Forms
Booking form built around Calendly with Airtable + email logging. Minimal fields. Social proof above the form, not buried. Each landing page's CTA points to the right consultation type for that audience.
SEO from Day One
30 target keywords across 6 clusters. 301 redirects from the old WordPress. Search Console + sitemap configured pre-launch. Two pages in top 20 within 48 hours of going live. Six page-1 rankings inside 8 weeks.
— 03 · The Results —
Organic Traffic
+340%
200 → 900+ monthly visitors / 60 days
Conversion Rate
4.2%
C-suite page leads at 5.1%
Monthly Enquiries
18+
was ~2 · 9x from organic alone
Page-1 Rankings
6
target keywords inside 8 weeks
— Client Testimonial —
★ ★ ★ ★ ★
“I don't know what they did but leads started pouring in. Since then I've never waited for leads to come and the website isn't just there for name sake.”
Zeta Yarwood
Executive Coach · Dubai, UAE