Client — Sotheby's International Realty · Australia
220% MoreEnquiries.Bounce Rate Halved. 6 Weeks to Live.
How Infinito Marketer rebuilt a luxury real estate agency's generic template website into a premium editorial experience — replacing a 78% bounce rate with a conversion-focused architecture that drove a 220% increase in enquiries and positioned the agency at the market segment it represents.
Enquiries
+220%
first 60 days post-launch
Bounce Rate
41%
was 78% · −47% reduction
Mobile Enquiries
+180%
new mobile-first channel
Build Timeline
6 weeks
discovery to fully live
— 01 · The Situation —
Sotheby's International Realty: the brand represents the pinnacle of luxury real estate. The website: a generic template that could represent any agency.
Sotheby's International Realty is synonymous with luxury property. Multi-million-dollar homes, exclusive listings, portfolio properties that define the market. But the agency's website was a generic WordPress template — interchangeable with a hundred other real estate sites. Generic imagery. No brand positioning. No social proof. No lead capture architecture. A 78% bounce rate.
Prospects visiting the site saw a commodity. Not luxury. Not exclusivity. Not expertise. The website was actively hurting the brand — positioning the agency as generic when everything else about Sotheby's screams premium. Enquiries were sporadic and coming from price-sensitive buyers, not the UHNW individuals the agency actually serves.
The rebuild strategy: turn the website into an editorial experience that matches the calibre of the properties. Premium design. Full-bleed imagery. Trust architecture visible above the fold. Mobile-first conversion flows. Dynamic property CMS. A luxury brand experience, not a property listing tool.
“Our website now reflects the calibre of properties we represent. The enquiries we're getting are from a completely different type of buyer.”
— Sotheby's International Realty · Australia
— 02 · The Approach —
Editorial design, dynamic property listings, trust architecture above the fold, and mobile-first conversion flows.
Editorial Hero
Full-bleed hero image. Premium tagline. Not "Browse Properties" — "Discover Your World." Trust badges visible immediately: Sotheby's 150+ year heritage, certifications, transaction volume. Mobile hero focuses on enquiry CTA, desktop hero on brand immersion.
Trust Architecture
Social proof above the fold: recent transactions with prices, client testimonials, international awards. Not generic "See our reviews" — specific recent achievements ("Sold AUD $8.2M, Kirrawee"). Credibility before any listing.
Dynamic Property CMS
Sanity CMS: agents upload new properties with editorial-quality images, detailed descriptions, neighbourhood context. Each property page is a mini landing page — virtual tour, investment thesis, neighbourhood guide. Not a datasheet.
Mobile Conversion Flow
Mobile was 52% of traffic but only 8 of 30 enquiries. Mobile flow rebuilt separately: simplified navigation, one-tap enquiry forms, clear call buttons, property-specific contact flows. Mobile enquiries went from 8 to 22+/month.
— 03 · The Results —
Enquiries
+220%
30 → 96 monthly · within 60 days
Bounce Rate
41%
was 78% · −47% reduction
Mobile Enquiries
+180%
8 → 22 monthly · new mobile channel
Buyer Quality
UHNW
shifted from price-sensitive
— Client Testimonial —
★ ★ ★ ★ ★
“Our website now reflects the calibre of properties we represent. The enquiries we're getting are from a completely different type of buyer.”
Sotheby's International Realty
Luxury Real Estate Agency · Australia