Client — Shewak · Luxury Footwear & Appointments · Dubai, UAE
0 to 15KCustomers.160 Days. One Platform.
How Infinito Marketer built Shewak's luxury footwear e-commerce platform from zero — combining product marketplace, appointment booking for in-store luxury experiences, and community positioning — to 15,000 customers in 160 days, creating a seamless omnichannel brand experience.
Customers Acquired
15K
0 to 15,000 in 160 days
Appointments Booked
2,800+
in-store luxury experiences
E-Commerce Revenue
AED 4.2M
online sales in 160 days
Platform Retention
32%
repeat purchase rate
— 01 · The Brief —
Shewak: luxury footwear at an entry point. Premium curation. Luxury appointment experiences in a physical store. One unified platform for both.
Shewak is a Dubai-based luxury footwear brand positioned at the intersection of product and experience. The e-commerce platform sells curated luxury footwear — premium international brands at accessible entry-point prices. But the brand is equally about the appointment experience: clients book private shopping sessions in the physical store, where Shewak stylists provide personal consultation, fitting, and styling guidance.
The challenge was building one platform that served both channels seamlessly: an e-commerce marketplace that felt premium and curated, integrated with an appointment booking system that positioned the physical store as a luxury destination. From zero to 15,000 customers in 160 days. The platform had to grow with the brand.
The approach: editorial e-commerce (curation over inventory), appointment booking as a first-class channel (not an afterthought), and omnichannel messaging that positioned Shewak as a premium lifestyle brand, not just a shoe marketplace.
“I love the site. It represents us and our store so well.”
— Founder, Shewak
— 02 · The Approach —
One platform. Two channels. A premium lifestyle brand, not a shoe site.
Editorial Marketplace
Curation over inventory. Each product photographed to magazine standard. Editorial homepage. Brand stories woven through category pages. Not 'browse SKUs' — 'discover a register.'
Appointment as a First-Class Channel
Booking is not a button at the bottom of the site. It's a parallel revenue stream surfaced equally on the homepage. Stylist selection, fitting bookings, automatic follow-up. The in-store experience treated as a product in its own right.
Omnichannel Backend
Real-time inventory sync between online and store. Stripe + local payment gateways. Mobile experience tuned to app-like conversion patterns. GA4 + Hotjar instrumenting every funnel step from day one.
Community Positioning
Messaging built around lifestyle, not transactions. Appointment customers (18% of the base) become the retention anchor — 32% repeat purchase rate on the platform overall, well above category average.
— 03 · The Results —
Total Customers
15K
avg 94 customers/day
Appointments Booked
2,800+
18% of customers booked appointments
E-Commerce Revenue
AED 4.2M
from online sales in 160 days
Repeat Purchase Rate
32%
strong omnichannel retention
— Client Testimonial —
★ ★ ★ ★ ★
“I love the site. It represents us and our store so well.”
Founder, Shewak
shewakofficial.com · Dubai, UAE