Client — Raw Studio · Creative Agency · Dubai, UAE
2.4x Close Rate.Average Deal Size+60%.No New Hire Required.
How Infinito Marketer transformed a creatively exceptional but commercially weak agency — taking three account executives from 18% close rate and vague proposals to 43% close rate and outcome-focused selling — without adding headcount, without changing their creative process, and without losing a single existing client.
Close Rate
18% → 43%
2.4x improvement
Average Deal Size
+60%
AED 65K → AED 104K · same scope
New Pipeline
AED 380K
warm outreach · Q1
Team Growth Required
0
no new hire · 3 AEs scaled
— 01 · The Situation —
World-class creative. 18% close rate. The best work in the room. Proposals sent to clients and never heard from again.
Raw Studio is a creative agency built on design excellence. Branding, digital, campaign development, video production — the work is exceptional. Clients love the output. Retention is high. But new business was a disaster. Three account executives. 18% close rate. Proposals going dark.
The three AEs were trained as creatives, not sellers. They knew how to brief designers. They didn't know how to brief clients on value. Proposals read like creative portfolios: "Here are our ideas for your brand." Not "Here's what this will do for your revenue."
The gap wasn't capability — it was methodology. The team could produce the work. They couldn't sell the value of the work. And that gap meant millions in lost revenue.
“Our team knew how to deliver. They didn't know how to sell. Infinito bridged that gap — and the revenue numbers prove it.”
— Phillipe · Founder, Raw Studio
— 02 · The Approach —
Value-based selling for creative services: discovery that uncovers business impact, value framework that quantifies it, proposals built around outcomes.
Business Impact Discovery
Old discovery: "What's your creative brief?" New protocol: "What are you trying to accomplish in the next 12 months? What does success look like? What's the cost of not solving this problem?" Output: "The Business Impact Brief" — a one-page articulation of objective, current state, and future state.
Quantified Value Conversation
"This campaign is designed to increase awareness by 35% — for a company your size, a 35% lift typically translates to a 12–18% revenue uplift. That's AED 2.1M of impact. Our fee is AED 140K. The ROI is 15x." The value model anchors creative output in business outcome.
Outcome-Focused Proposals
Old proposal: creative concept + deliverables + timeline + fee. New: business objective + how creative addresses it + expected outcomes + investment + ROI. Same creative — completely different framing. Three of the first four proposals using the new format were approved.
ROI Framework + Live Coaching
A rubric connecting creative deliverables to measurable business outcomes using industry benchmarks. Account execs got 10 weeks of live deal coaching — Infinito reviewed every proposal before send, listened to follow-up calls, and gave same-day feedback.
— 03 · The Results —
Close Rate
43%
was 18% · 2.4x · all 3 AEs above 38%
Avg Deal Value
AED 104K
was AED 65K · +60% · same scope
New Pipeline
AED 380K
warm outreach · no paid ads
Revenue Growth (Q1)
+157%
same headcount as prior year
— Client Testimonial —
★ ★ ★ ★ ★
“Our team knew how to deliver. They didn't know how to sell. Infinito bridged that gap — and the revenue numbers prove it.”
Phillipe
Founder · Raw Studio · Dubai