Client — Ounass · The Definitive Home of Luxury · Dubai, UAE
23 Affiliates.AED 180,000in 90 Days.Fully Automated.
How Infinito Marketer transformed Ounass's NPS 72 brand love into a structured, tracked, and automated affiliate network — turning informal customer referrals into AED 180K of attributable revenue.
Active Affiliates
23
across 3 tiers · 90 days
Affiliate Revenue
AED 180K
attributed · zero ad spend
Program ROI
8.4x
on total setup cost
Top Affiliate Revenue
AED 42K
single affiliate · 90 days
— 01 · The Situation —
Hundreds of loyal customers recommending Ounass daily — with no capture mechanism, no attribution, and no reward. Every referral was lost revenue and lost relationship data.
Ounass is the Middle East's premier luxury e-commerce platform — Al Tayer Group's first exclusively digital luxury venture. 600+ brands. 2-hour delivery in Dubai. NPS of 72 — above Apple, above Amazon.
In Dubai, where word-of-mouth travels fast and luxury purchases are socially motivated, informal referrals were a significant but entirely invisible revenue source. The Amber loyalty programme rewarded repeat purchasing. Nothing rewarded advocacy. Customers who sent ten friends received the same experience as customers who never mentioned the brand.
Dubai's luxury lifestyle influencer ecosystem was already talking about Ounass — organically, because they genuinely used it. Without a formal affiliate program, those endorsements generated no trackable revenue. The referral engine existed in the brand's NPS. It had never been activated as a formal revenue source.
“We knew our customers loved the brand — we just weren't capturing it. Now we have a network that sells for us, and we can see every dirham it generates.”
— Ounass · Dubai, UAE
— 02 · The Approach —
Formalise what the brand's best customers were already doing. Build three tiers so every kind of advocate has a place.
3-Tier Affiliate Architecture
Tier 1: The Tastemakers — macro-influencers with luxury lifestyle reach. Tier 2: The Connectors — micro-influencers with high-trust communities. Tier 3: The Advocates — verified customers who refer naturally. Each tier has its own commission, onboarding, asset package.
FirstPromoter Tracking
Unique referral links per affiliate, real-time revenue dashboard, coupon code tracking, automated payout calculation. Every affiliate sees what they've generated and earned at any moment without contacting the team.
Per-Tier Asset Libraries
Tastemakers receive editorial campaign imagery and early collection previews. Connectors get product photography and lifestyle templates. Advocates get referral cards, social share copy, and personalised discount codes for their network.
Amber Loyalty Integration
Tier 3 customer advocates earn Amber loyalty point multipliers on top of cash commission. The programme plugs into the existing loyalty structure — giving Amber members a second reason to promote, making the affiliate offer genuinely additive.
— 03 · The Results —
Active Affiliates
23
across 3 tiers · 90 days
Affiliate Revenue
AED 180K
attributed · zero ad spend
Program ROI
8.4x
on total setup cost
Top Single Affiliate
AED 42K
single affiliate · 90 days
— Client Testimonial —
★ ★ ★ ★ ★
“We knew our customers loved the brand — we just weren't capturing it. Now we have a network that sells for us, and we can see every dirham it generates.”
Ounass
The Definitive Home of Luxury · Dubai, UAE