Client — Louise Henry · Tech Expert & Online Business Strategist
AED 280,000in 60 Days.Built from a FunnelThat Didn't Exist.
How Infinito Marketer took a business coach with 18,000 followers and zero acquisition system — manually DM-ing 90 leads a month while delivering for 12 clients — and built a funnel that generates AED 280K while she sleeps.
Revenue / 60 Days
AED 280K
20 enrolments at AED 14,000
Close Rate
12.4%
was 8% manual → fully automated
DM Time Saved
−60%
4 hrs/day → under 90 minutes
Show-Up Rate
78%
vs 55% industry average
— 01 · The Situation —
18,000 warm followers. A genuinely transformational offer. And a founder spending 4 hours a day in Instagram DMs just to keep the pipeline moving.
Louise Henry is a Tech Expert and Online Business Strategist who helps entrepreneurs build leveraged, passive businesses through systems and automation. 6 online courses. 2,000+ students. Six-figure launches. A YouTube and educator platform reaching coaches and business owners globally.
The irony at the centre of this case study: the person who teaches entrepreneurs how to automate and systemise their businesses was manually DM-ing every single lead for her own AED 14,000 group coaching programme. 90 leads per month. Followed up by hand. While simultaneously delivering for 12 active clients.
The 8% close rate wasn't a sales problem — it was a triage problem. Following up 90 unqualified leads while delivering for 12 clients meant most leads got equal time, even when most weren't ready to buy. Revenue followed her energy, not a system. Three years of building — still starting from zero each month.
“I was spending 4 hours a day in DMs. Infinito built a system that does it better than me — at 2am, while I'm asleep.”
— Louise Henry · Tech Expert & Online Business Strategist
— 02 · The Approach —
Replace every manual step with a system that does it better. At 2am.
Quiz-Based Lead Magnet
The "Missing Piece Assessment" — a 6-question quiz that captures email, phone, and programme fit while pre-qualifying intent. High-intent responses fast-track to the discovery call CTA immediately.
10-Email Authority Sequence
10 emails across 14 days: 3 authority-builders, 3 client transformation stories, 2 objection handlers, 1 urgency, 1 direct close. By the time a lead books, most objections are already resolved.
Discovery Call as Conversion Event
Calendly integration with pre-call questionnaire. Automated 24h and 1h reminders push show-up to 78%. The call becomes a confirmation, not a cold pitch — every objection has been addressed in the sequence.
48-Hour Auto Follow-Up
If a lead opts in but doesn't book inside 48 hours, an automated SMS + email recovery sequence activates. Different angle, same CTA. Recovers an estimated 30–40% of leads that would otherwise have gone cold.
— 03 · The Results —
Revenue / 60 Days
AED 280K
20 enrolments at AED 14,000
Close Rate
12.4%
automated · pre-qualified leads only
DM Time Saved
−60%
time went back into delivery + content
Weekly Subscribers
40–60
organic funnel growth, no new traffic spend
— Client Testimonial —
★ ★ ★ ★ ★
“I was spending 4 hours a day in DMs. Infinito built a system that does it better than me — at 2am, while I'm asleep. My revenue is predictable for the first time in three years.”
Louise Henry
Tech Expert & Online Business Strategist · louisehenry.com