Client — Gimme Gelato GmbH · Berlin, Germany
Franchise-ReadyBrand System.3 Locations Unified.First Franchise Agreement Signed.
How Infinito Marketer gave one of Berlin's most beloved artisan gelato brands the identity infrastructure to stop turning down franchise enquiries — and start signing them.
Locations Unified
3
one brand system, 6 weeks
Social Following
+60%
in 90 days post-rebrand
Franchise Agreement
1 signed
first deal closed post-guidelines
Brand Guidelines
60 pages
franchise-ready, every touchpoint
— 01 · The Situation —
Three locations. Three different logos. Three different menus. One brand that couldn't be franchised.
Founded in 2018 by ice-cream entrepreneur Ralf Sander, Gimme Gelato is Berlin's most ambitious artisan gelato brand. A glass ice cream manufactory in Charlottenburg where guests watch pastisseurs produce gelato, popsicles, waffles, and cookies entirely in-house. Sustainable. Vegan-friendly. A cult following.
But as the brand grew from one location to three, it had grown without a system. The Charlottenburg flagship, the East Side Mall location, and the third Berlin site each had their own logo variant, menu design, colour treatment, and social aesthetic. Nothing wrong individually — nothing connected.
Franchise enquiries were coming in — and being turned away every time. Not because the brand wasn't good enough, but because the brand wasn't documented enough. The product could scale. The system couldn't.
“We'd been turning down franchise enquiries because we knew our brand wasn't ready. Now it is — and we've already signed our first agreement.”
— Gimme Gelato · Berlin
— 02 · The Approach —
Extract what already existed. Codify it. Make it teachable.
Full Identity Audit
Catalogued every touchpoint across all three locations: signage, menus, packaging, uniforms, social, cups, bags, labels. Mapped every inconsistency. Identified the DNA beneath the noise.
Unified Colour & Logo System
The mint of the retro mobile vans — Gimme's most distinctive visual signal — became the system's anchor. Defined mint, warm cream, near-black, warm coral. Logo refined into primary logotype + submark + wordmark, with usage rules for every scale.
Packaging Redesign
Unified cups (5 sizes), lids, bags, popsicle wrappers, take-home boxes, catering packaging, napkins, straws, labels into one coherent visual system. Print specs for each. Approved supplier list. Every customer carrying a cup is a moving brand ambassador.
60-Page Franchise Operations Manual
Not a mood board. A franchise operations manual: brand foundation, logo system, colour & typography, signage & environment, packaging, uniforms, digital. Built so a franchisee in a new city, with no prior brand experience, can open without calling Berlin.
— 03 · The Results —
Locations Unified
3 of 3
one consistent brand system
Social Following
+60%
in 90 days post-rebrand
First Franchise
Signed
guidelines were the enabling document
Current Scale
20+ Units
every new location runs the same system
— Client Testimonial —
★ ★ ★ ★ ★
“We'd been turning down franchise enquiries because we knew our brand wasn't ready. Now it is — and we've already signed our first agreement.”
Gimme Gelato GmbH
Charlottenburg, Berlin · Germany · Est. 2018