Client — Abiléo · B2B Marketing Agency · Paris, France
180 Qualified B2BLeads in Month 1.Without IncreasingAd Spend.
How Infinito Marketer gave a 20-year-old B2B marketing agency — one that helps others generate inbound leads for a living — its very first inbound acquisition channel. 180 qualified leads. AED 420K pipeline. In 6 weeks.
Qualified Leads / Month 1
180
zero ad spend increase
CAC Reduction
−55%
inbound vs cold outreach cost
Pipeline / 6 Weeks
AED 420K
qualified pipeline value built
Sales Cycle
−12 days
average reduction
— 01 · The Situation —
Cold outreach as the only acquisition channel. Declining response rates. A pipeline that ran dry every time the team paused sending.
Abiléo is a Paris-based B2B marketing consulting agency with 20 years of experience helping international companies enter and grow in the French market. Serving clients across France, the UK, the Netherlands, Australia, and Canada — including MAIF, Powens, OPCO 2i, SafetyCulture, and ACT Group France.
Their expertise: B2B inbound marketing, lead generation, content strategy. Their own acquisition: 100% cold outreach. Every lead came from manual effort. No content engine, no lead magnet, no inbound pathway. Industry-wide cold email response rates had been falling for three years — and Abiléo's CAC was climbing accordingly.
The sharp irony: Abiléo builds B2B inbound funnels for a living. They knew exactly what best practice looked like. They had designed it for dozens of clients. The knowledge existed. The execution partner didn't.
“We'd never had inbound before. The funnel gave us a channel we control — and the lead quality is higher than anything our cold outreach ever produced.”
— Abiléo · Paris, France
— 02 · The Approach —
Build a lead magnet so useful that ideal clients request it and qualify themselves in the process.
Free B2B Marketing Audit
An 8-minute, 5-dimension audit covering positioning, content, lead gen, digital presence, and sales-marketing alignment. Output: a personalised score and prioritised recommendations. Genuinely useful — captures company name, size, market, seniority, and primary challenge.
HubSpot Lead Scoring
Scoring model calibrated for Abiléo's ICP — 51–500 employees, France-focused, marketing director / CMO / commercial director seniority. High-fit leads bypass the nurture sequence and trigger same-day outreach. Low-fit leads enter the automated path.
Segmented 8-Email Nurture
Two pathways converging on a discovery call. High-score path: education + advanced strategy. Low-score path: urgency + competitive risk. 3 authority emails, 2 case studies, 1 differentiation, 1 objection handler, 1 close.
LinkedIn Distribution Engine
Six-month content calendar across three ICP segments: international companies entering France, French B2B scaling, marketing directors benchmarking. 3 posts/week. Every post links the audit naturally — no hard sell.
— 03 · The Results —
Qualified Leads / Month 1
180
first 30 days of funnel live
CAC Reduction
−55%
inbound vs cold outreach
Pipeline / 6 Weeks
AED 420K
qualified value built
Sales Cycle
−12 days
audit becomes the agenda
— Client Testimonial —
★ ★ ★ ★ ★
“We'd never had inbound before. The funnel gave us a channel we control — and the lead quality is higher than anything our cold outreach ever produced.”
Managing Partner
Abiléo · Paris, France